In a state-of-the-art city where social media drives every aspect of the economy, a has-been Hollywood director and an investigative journalist race to uncover the relationship between a rising tide of violence and corporate corruption.

Bold, colorful, and dangerously seductive, Eutopia is a new breed of hi-tech city. Rising out of the American desert, it’s a real-world manifestation of a social media network where fame-hungry desperados compete for likes and followers. But in Eutopia, the bloodier and more daring posts pay off the most. As crime rises, no one stands to gain more than Eutopia’s architects—and, of course, the shareholders who make the place possible.

This multiple-POV novel follows three characters as they navigate the city’s underworld. Cedric Travers, a has-been Hollywood director, comes to Eutopia looking for clues into his estranged wife’s disappearance. What he finds instead is a new career directing—not movies, but experiences. The star of the show: A’rore, the city’s icon and lead social media influencer. She’s panicking as her popularity wanes, and she’ll do anything do avoid obscurity. Sacha Villanova, a tech and culture reporter, is on assignment to profile A’rore—but as she digs into Eutopia’s inner workings, she unearths a tangle of corporate corruption that threatens to sacrifice Cedric, A’rore, and even the city itself on the altar of stockholder greed

Published by California Coldblood Books (a Rare Bird Books imprint), NEON EMPIRE comes out on September 10, 2019.

“A vibrant, densely-visual, often-uncanny vision of a world that is equal parts dystopian future and twisted present. Hugely engaging, strange, dangerous and quite unlike anything you’ve read before. Original, techno-paranoid sci-fi at its finest.”​

Neon Literary Magazine UK

“Drew Minh uses his background in digital advertising to craft an all-too-believable Brave New World for our social-media addicted age. Recommended for fans of Black Mirror.”

New York Times bestseller Andrew Shaffer

“Drew Minh has constructed a world that is scarily close to our present day–Uber has reached its natural apex and is now doling out sex-on-demand; we make our money from our social feeds and are constantly searching for the next monetizable thrill. I wouldn’t want to live in Neon Empire, but it sure is a fun place to visit.”​

Jessica Powell, author of The Big Disruption: A Totally Fictional but Essentially True Silicon Valley Story